Over the past few months, 90% of crypto news has been focused on the anticipation of Bitcoin and Ethereum ETFs.

Monstrous assets managers like Blackrock, Vanguard, Fidelity, and others are in an ongoing back and forth with the SEC to create the first of these financial instruments in the United States.

At Normal, we’re incredibly excited to finally see institutions adopting and supporting crypto, and believe the money inflows these products generate may very well lead crypto prices to flourish for decades to come.

However, we also believe it’s important to remember what these companies are: centralized institutions.

Institutions don’t truly care about you or your wealth, but instead the profit they generate off of you and the immense power owning your money gives them.

To avoid a reality where the beauty of decentralized crypto is masked by the greed of traditional banks, we’re seeking to create fully on-chain crypto investing and diversification tools.

Our ultimate vision is to build crypto index funds and ETFs managed by smart contracts (code) and not by asset managers. This process is quite expensive and legally complicated given the current state of regulation here in the US. We plan to achieve this goal over the next 3 to 5 years.

In the meantime, we’ve built a mini version of Normal that achieves our same goal without all the red tape!

With Normal, you can instantly invest in perfectly diversified crypto portfolios like the Top 10, Top 30, and beyond in just a few seconds.

Simply connect your favorite crypto exchange (or create an account - we’ll help with this), select a portfolio you like, and invest!

Using Normal to invest in crypto saves a ton of time and money on the fees you’d traditionally pay.

So if you’d like to help us secure crypto’s decentralized future and invest in markets with ease, head on over to https://app.normalfinance.io/ and get started today!

With love,

Team Normal